The news that South Peak has become the "snowboard base and mountain" this season is exciting. The park scene has always been mad fun at Creek, with the most stylish urban shredders anywhere and it's just going to get better!
Want to ride the park at Mountain Creek from your seat? Read this "ride from top to bottom" written by our friend Justin Maury a couple of years ago here.
Read more about the fun events we've covered at Mountain Creek on our site here.
Gap right over to Mountain Creek's website here.
White won the 2006 Grand Prix at Mountain Creek, sending him to the
the news, in detail.
Mountain Creek has built an industry-wide reputation as home to some of the best terrain parks in the country. The resort’s terrain parks have been featured and recognized in nearly every industry publication and hosted top-tier professional snowboard competitions, including the US Grand Prix of Snowboarding and the US Olympic Halfpipe Team selection in 2006. The resort’s in-house design and fabrication division, the JibLab, which has been responsible for more than half a decade of innovation and recognition, as well as a host of off-site and out-of-season snow events in locations as diverse as Trump Atlantic City Casino, Love Park in Philadelphia and Union Square in New York City, will now turn its full attention to Mountain Creek South.
Mountain Creek South is serviced by two dedicated high speed detachable quads, the latest in high-efficiency snowmaking for consistent conditions, and night lighting. The lodge will get a complete makeover and attitude adjustment, including free board/ski check, new retail, bar and lounge areas, while incorporating art, music and performance into a unique community space.
The primary goal is to build one the best parks in the country. To accomplish this, the resort has doubled its park staff, and the JibLab is busy designing and building new features, as well as refurbishing some old favorites to ensure the parks remain fresh and exciting throughout the season. The focus will be on segmented progression through the terrain park network including smaller ‘junior jibs’ which will cater to novice freestylers, the first ever ‘jump line’ at Creek, and new larger features for the highly skilled terrain park aficionados.
"Some years ago we recognized our natural geological and geographical realities”, said the resort’s Bill Benneyan. “With our highly accessible suburban location we have a demographic slant towards youth and convenience-driven guests. Having grown up at smaller mountains ourselves, we knew that our experience has always been about creating new ways to have fun on the slopes. The convergence of the growing interest in terrain parks and a revitalization of freestyle skiing set the stage for our commitment to build one of the best Parks in the country. The performance of the JibLab and Park Crew for the past 5 or 6 years speaks for itself.”
Speaking of the next phase, he goes on to say, “Our newest initiative is really just the natural evolution of managing our growth, as any company would. It’s just a lot more exciting. Our opportunity now is to bring to market a unique environment totally dedicated to the education and celebration of the lifestyle around the terrain park; while at the same time relieving some pressure points at Vernon Peak. The East’s Largest Terrain Park aside, we believe this shift will better serve all our guests.”
With this move, Mountain Creek will repurpose the often underutilized South area and dedicate one third of its trails to freestyle terrain in order to cater to the growing segment of the snowboard and ski market who utilize terrain parks. According to the National Ski Areas Association, the youth snowboarding segment is the only growth demographic in snow sports, and many of these young participants are drawn to freestyle terrain. At Mountain Creek, 60% of guests are under 24, and 65% of guests of all ages snowboard, which reflects a national trend at smaller suburban resorts. By providing a dedicated terrain park environment in proportion to the size of this market segment, the resort will create a unique experience for that customer that will truly be best-in-class, while also improving the experience for the leisure ski and snowboard segment at Vernon Base.
Visit mountaincreek.com for more information.
ABOUT MOUNTAIN CREEK
Located less than 50 miles from New York City and owned by Intrawest, Mountain Creek boasts state of the art snowmaking with skiing and riding on 46 trails over four peaks accessible by 11 lifts. A vertical of more than 1,040 feet combined with a huge network of terrain parks, the region’s only Superpipe, the single largest snowmaking installation in North America and world-class lodging facilities have quickly made Mountain Creek the premier resort in the region. A true four-season destination, Mountain Creek features summer family fun at Mountain Creek Waterpark and Diablo Freeride mountain bike park, as well as luxurious townhouse-style accommodations in Black Creek Sanctuary or in The Appalachian, the resort’s only ski-in-ski-out hotel, which also features meeting and conference space. www.mountaincreek.com
Editor's Note: Check for news about the pipe before you go - Jersey needs to get a LOT of snow to build a Super Pipe.
Intrawest is a world leader in experiential destination resorts. The company has interests in 11 resorts at North America’s most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest—a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com